Wednesday, February 29, 2012

1953 Allstate

Sales being far below expectations, Sears removes its Allstate’s “Basic” trim this year, leaving only three possible trim/engine combinations. Alas, the distribution of the car through Sears-Roebuck’s department stores ceases in July 1953, only about 1,500 units having seduced customers since its introduction.

Allstate A330 and A340
Close to the Henry J, the Allstate nonetheless receives its very own grille, designed by Alex Tremulis of Tucker fame. It sports Allstate badges and as many Allstate parts as possible - tyres, batteries or spark plugs for instance are all Allstate items provided by Sears itself. The company also offers a comprehensive “Triple guarantee”.
● Introduction: Early 1950 as the original Henry J, December 1951 as the Allstate. Construction: body on separate chassis. Engine: water-cooled inline four, 2.2-litre, 68 hp, mounted at the front (A330). Optional engine: inline six, 2.6-litre, 80 hp (A340). Six-cylinder engine unavailable with “Standard” trim. Transmission: to the rear wheels through a three-speed manual gearbox. Suspension: independent at the front, rigid axle at the rear. Brakes: hydraulic, to drums on all four wheels. Length: 449 cm. Top speed: n/a. Range: two-door “Standard” sedan, two-door “Deluxe” sedan.

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